Bai Feng

President, FurChange Inc. / CEO, FurChange (America) Inc.

Fortunelle is the inspiration of one remarkable man, Bai Feng, whose life journey took him from humble machine engineer to the highest executive positions in a billion-dollar corporation. As a global traveller, Bai Feng understood the challenges faced by people everywhere. His vision was to create a pathway to lasting prosperity — a rewarding home business based on products of exceptional value. “Some individuals have the ambition to become truly rich,” Bai Feng explains. “For those we will provide the fastest and surest route to their goal. But what most people hunger for is something simpler — financial peace. They yearn for a sense of ease and confidence in their daily lives. In FürChange America, we’ve created a place for everyone.” Bai Feng brought to this dream his wide industry experience in natural wellness and skincare. He set three criteria for the Fortunelle product line: natural ingredients wherever possible, unquestionable quality, and unique distinction. From this emerged Fortunelle’s initial offering of irresistible health and beauty solutions.

John Taylor

President / General Manager of FurChange (America) Inc.

John Taylor’s leadership philosophy is simple but powerful: Lead and empower your team with correct principles and let their focused passion drive company success. John’s philosophy has proven to help companies thrive for seven years in network marketing and over twenty years in sales and marketing management. John’s empowerment-first leadership style has earned him the respect of his employees, co-workers, business partners and vendors. Under his leadership, John’s teams have improved company financial positions and strengthened sales through appropriate business development procedures and marketing strategies. John has shown that when a company has a passionate team combined with a directed and focused vision, great things follow. John has been put through the refiners fire to prepare him for his exciting role as President and General Manager of FürChange America. With English as John’s first language and fluency in Mandarin Chinese, John offers cross-cultural business, sales and marketing experience. FürChange is poised to grow from the world’s largest market, the United States, to the most profitable locations throughout the world. With John’s business experience and successes in the United States, Mainland of China, Hong Kong, Taiwan and Korea, those who join FürChange America will have the assurance that their leader has carefully plotted the course to optimize growth and profitability. John takes great pride in his business achievements. Even with a demanding business schedule and family life, John also finds time to pursue civic and philanthropic activities. John believes in a well-rounded life and is excited to serve the FürChange team.

Mike Burleson

COO of FürChange America, Inc.

Mike Burleson brings over 15 years of Direct Selling experience to FurChange America. Mike started in the industry in 1996 as Vice President of Quest IV Health, a successful MLM that Mike helped to create, develop and operate. Under Mike’s hands-on leadership, distributors and employees alike thrived and built successful, profitable businesses.

Mike’s business acumen and leadership skills followed him to Natures Ki in 2005. Again, Mike’s entrepreneurial abilities were put to the test as he was involved in every aspect of growing this new company. Mike rose to the challenge as he optimized communications between several cross-functional divisions to increase efficiency and corporate profitability. His involvement was extensive as he developed each division of the company and established procedures to ensure that the company was on the cutting edge of an ever-changing environment. FürChange America is pleased to be the beneficiary of Mike’s talents and experience. In his new role, Mike will once again be able to utilize his plethora of talents to help FürChange America grow and thrive.

Mike holds a B.S. from the University of Wyoming, and he resides with his wife and three children in Arlington, Texas. He is a self-described “Mountain Man,” and he has an affinity for hunting, fishing and all things nature related. It is no wonder that he is the perfect fit with the all-natural philosophy held in such high regard at FürChange America!